Digital Marketing And Social Media

The Dos and Don’ts of Instagram Marketing

Instagram is a visual platform that is built on relationships. The more relationships you have, the more successful you will be on Instagram.

When people get their start on Instagram, it can be quite daunting, so they look for ways to ease themselves in.

This can be things like knowing how to buy Instagram followers to help with numbers at the start or tapping into advice from experts in the field of Instagram algorithms and SEO that offer startup help.

Whichever way you are planning to go, it is important to know the best way to get this started.

Of course, you could always partner up or work with an instagram advertising service to make the whole thing easier on yourself. But to form and maintain those relationships, you still need to know the basics of Instagram marketing.

In this article, we will outline some do’s and don’ts of Instagram marketing so that you can form strong relationships with your followers and increase your chances of success on the platform.


Do: Post high-quality content

This should be a no-brainer, but it bears repeating. The content you post on Instagram should be high quality. That means well-composed photos or videos that are interesting and eye-catching. If your content is lacklustre, your followers will quickly lose interest.


Do not: Post low-quality or boring content

As we said, your content needs to be high quality. That means no grainy photos or videos, no blurry images, and no boring content. If your content is not up to par, your followers will quickly lose interest.


Do: Use hashtags sparingly

Hashtags are a great way to get your content seen by more people. But if you use too many hashtags, your content will look spammy and you will turn off potential followers. Use only a few relevant hashtags per post so that your content looks clean and professional.


Do not: Use too many hashtags

As we said, too many hashtags will make your content look spammy. If you start out with tons of keywords in your initial posts, you could get buried in a sea of other posts, or not even show up at all. Calm down on the hashtags and make them connect with your post and overall message.


Do: Use relevant keywords in your bio

Your bio is one of the first things people will see when they come to your profile. Make sure you include relevant keywords so that people can easily find you when they are searching in your general area on Instagram.


Do not: Use too many keywords in your bio

Using too many keywords in your bio will make it difficult to read and understand. If you are writing a lot of words, people are not going to take it all in, they just see a wall of letters and that can turn them away, especially if they are rambling ones.


Do: Post regularly

If you want to build a following on Instagram, you need to post regularly. That means posting at least once a day, but preferably multiple times a day. Consistency is key when it comes to building a following on any social media platform.


Do not: Go overboard with your posts

While it is important to post regularly, you do not want to go overboard and spam your followers with too many posts. A good rule of thumb is to post no more than 3 times per day. If you are posting too much, your followers could lose out on viewing an important post that you wanted eyes on.


Do: Engage with your followers

The whole point of social media is to be social. That means you need to engage with your followers on a regular basis. Like and comment on their posts, answer their questions and start conversations.

The more you engage with your followers, the stronger your relationships will be.


Do not: Ignore your followers

Ignoring your followers is a sure-fire way to lose them. It is understandable to not answer to everyone on your posts, but at least getting to a handful is important so they know you are there.

If you completely ignore them, they will not want to reach out to you, and you could lose followers.


Do: Offer value

Your followers should always feel like they are getting something out of following you. Whether that is valuable information, helpful tips, or just entertaining content, make sure you are offering something that excites and intrigues them to come back for more.


Do not: Post irrelevant or useless content

If all your posting is irrelevant or useless content, your followers will quickly lose interest. There is no point in posting something completely out of your normal routine or promoting something that is not even linked to what your core message is. It can confuse and irritate people and have them asking a lot of questions.

The bottom line is this: if you want to be successful on Instagram, you need to post high-quality content, use relevant hashtags, and engage with your followers.


By following these simple tips, you will be well on your way to building strong relationships and a successful Instagram marketing strategy.

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